Why is the listing agent charging me fees and 1% commission for Platinum Plan?

Why is the listing agent charging me fees and 1% commission for Platinum Plan?

While Houzeo is known for its flat-fee MLS listings, the Platinum Plan offers a unique structure that combines a flat fee with a closing cost commission. Here's a breakdown:

Flat Fee vs. Commission:

Traditionally, real estate agents charge a commission percentage of the final selling price. Houzeo, however, operates on a flat-fee model for its Bronze, Silver, and Gold plans. This means you pay a set upfront cost to list your property on the MLS and access various platform features.

The Platinum Plan Difference:

The Platinum Plan goes beyond the basic flat fee. It includes a higher upfront cost and a 1% commission fee (charged by the listing agent) at closing. In return, you receive a significantly higher level of service and support compared to the other plans.

Why the 1% Commission?

The 1% commission compensates the listing agent for the extensive services they provide in the Platinum Plan, such as:

  • Enhanced Listing Presence: Extensive exposure on the MLS for 6 months, maximum photos allowed, and syndication to major real estate websites.
  • Streamlined Selling Process: Online scheduling and communication for showings, mobile app access for managing your listing, and expert assistance with contracts and paperwork.
  • Expert Guidance and Negotiation: Pricing assistance (in some states), contract to close support, offer management including requesting "highest and best" offers, and a dedicated concierge.
  • Additional Platinum Perks: Call forwarding(depending on MLS acceptance and listing agent's capablity ) to handle buyer inquiries, access to seller disclosure forms, and the option to upgrade to premium services like virtual full-service with a licensed broker.

Choosing the Right Plan:

The Platinum Plan is ideal for sellers who value expert guidance and a hands-off approach. The additional support can be particularly helpful if you're unfamiliar with the selling process or prefer someone to manage negotiations and paperwork.

Alternatives for Different Needs:

Houzeo offers other plans with varying fee structures and service levels:

  • Bronze Plan: Most basic plan with no closing cost, but limited listing agent services.
  • Silver Plan: Offers some closing cost (typically lower than 1%) and some additional listing agent services compared to Bronze.
  • Gold Plan: Provides a balance between affordability and support, with a closing cost and features like contract review, offer management, and a personal concierge.

The Bottom Line:

Houzeo's Platinum Plan offers a comprehensive service package with a flat fee upfront and a 1% commission at closing. Consider your comfort level and selling experience when deciding if the Platinum Plan's additional support justifies the extra cost. Houzeo provides a variety of plans to suit your needs, giving you the flexibility to choose the level of service that best fits your situation.