I want my phone number to be more prominent. I want it to be on the Property Description.
Placing your phone number prominently on the MLS listing, specifically in the property description, can be a bit tricky due to the rules and regulations that typically govern MLS listings.
The ability to include a phone number in the public description of a property listing may vary depending on the rules and regulations of the specific MLS that you are using. It's important to note that many MLS rules have restrictions on the addition of phone numbers to the public description of a property listing. Therefore, it's always a good idea to review the guidelines provided by your MLS to ensure that you are following the appropriate rules and regulations when listing your property.
According to the regulations set by the MLS, it is not permissible to include the seller's contact information and email ID in the public description of a property listing. However, these details can be included in the private description. This ensures that the seller's privacy is maintained while still providing the necessary information to interested parties.
Here are some key points to consider:
- MLS Regulations: Most Multiple Listing Services have strict guidelines about what can be included in the listing details, particularly in the property description section. These guidelines usually prohibit the inclusion of personal contact information to maintain a standard format and to ensure that all communications go through the listing agents to protect consumer privacy and adhere to real estate advertising laws.
- Alternative Methods: Instead of putting your phone number in the property description, consider other ways to make your contact information more visible:
- Agent Remarks: Some MLS systems have an "agent remarks" section intended for real estate professionals. You can request your agent to add your contact information there, although this is still usually accessible only to other agents.
- Marketing Materials: Ensure your phone number is prominently featured on external marketing materials, such as flyers, brochures, and the Houzeo Yard Sign. These can accompany your MLS listing and be distributed during open houses or sent directly to interested parties.
- Direct Communication: Work closely with your listing agent to ensure they are actively directing potential buyers or buyer agents to you if that arrangement fits your selling strategy.
- Discuss with Your Agent: It's essential to talk with your listing agent about the best strategies for marketing your property and how to handle inquiries. Your agent can help you with the compliance aspects and help you navigate the MLS policies effectively.
With Houzeo, you can get assistance from your listing agent on marketing your home based on the MLS plan that you choose. - Leverage Digital Platforms: Utilize real estate platforms that allow for direct owner contact. Platforms like Facebook Marketplace or social media can be more flexible regarding contact information and can help you reach a broad audience without the stringent rules of the MLS.

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