How Houzeo Decides on Your 2nd MLS Listing: Understanding Secondary MLS Syndication

How is the 2nd MLS decided that I would be listed on (Additional MLS)?

When listing your property with Houzeo, you might have the option to include exposure on a secondary MLS in addition to your primary/local MLS.
This article explains how this works and the benefits of maximizing exposure.

Understanding MLS:

  • Primary/Local MLS: This is the main MLS serving your specific geographic location. It connects your listing with real estate agents and potential buyers within your local market.
  • Secondary MLS: This is an additional MLS that Houzeo can potentially syndicate your listing to, depending on your market and specific plan. It broadens your exposure by reaching a wider audience beyond your immediate locality, but proximity is not always the deciding factor.

Understanding How Houzeo Selects the 2nd MLS for Your Listing.

While physical proximity can be a factor, Houzeo utilizes a more strategic approach when choosing the secondary MLS to complement your primary/local MLS.

Factors Influencing the 2nd MLS Choice:

Houzeo goes beyond just geographical closeness when selecting the secondary MLS. Here's a breakdown of the key factors they consider:

  • Market Conditions: Market trends and buyer activity in different MLS areas play a crucial role. They might choose an MLS experiencing high demand or specializing in properties similar to yours.
  • Property Type: Certain property types might benefit more from exposure in specific MLS coverage areas. For example, a luxury condo might be better suited for an MLS known for high-end listings.
  • Package Selection: The Houzeo package you choose can influence the available secondary MLS options. Higher-tier packages like Platinum often include syndication to a wider range of MLS platforms.

Under the Platinum Plan, you can list your property on an additional MLS at no extra cost. For other plans, additional charges apply. You can check our pricing page for more details.

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Specific details about available secondary MLS options might vary depending on your location and chosen Houzeo package. For the most up-to-date information, contact Houzeo directly.


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