Exclusive Right to Sell is a type of listing agreement between a homeowner and a real estate agent or brokerage. In this arrangement, the real estate agent or brokerage is granted the exclusive rights to sell the property. This means that regardless of who finds the buyer—whether it's the listing agent, another agent, or even the homeowner themselves—the listing agent is entitled to receive a commission from the sale.
Exclusive Representation: The agent or brokerage has the sole authority to market and sell the property. The homeowner cannot list the property with another agent during the term of the agreement.
Guaranteed Commission: Even if the homeowner finds a buyer independently, the agent is still owed a commission. This motivates the agent to put in significant effort to market the property, knowing their compensation is secured.
Active Marketing: Agents are likely to invest more in marketing the property (such as advertising, open houses, and staging) since their commission is guaranteed.
Time-Limited Contract: The agreement typically lasts for a specified period (e.g., 3 to 6 months). If the property doesn’t sell within this timeframe, the homeowner can either renew the agreement or choose a different approach.
Imagine you're selling your home. You sign an "Exclusive Right to Sell" agreement with Jane Doe, a real estate agent. Jane lists your property, hosts open houses, and markets it across various platforms. After two months, a buyer interested in your property contacts you directly.
Even though you, the homeowner, found the buyer without Jane’s help, under the terms of the "Exclusive Right to Sell" agreement, Jane is still entitled to her commission.