Can I include people, text, or "for sale" signs in my images?

Can I include people, text, or "for sale" signs in my images?

In real estate listing photos, it's best to avoid including people, text, or "For Sale" signs. The primary goal of these photos is to showcase the property itself, and including people can distract potential buyers and raise privacy concerns. Most Multiple Listing Services (MLS) have strict guidelines that prohibit any non-property elements like text or waterstamps, aiming to maintain a professional standard across listings. Similarly, "For Sale" signs are generally not allowed in photos to ensure the focus remains on the property's features and to keep the listing appearance neutral and timeless.

When preparing your listing photos, focus on capturing clear, high-quality images that emphasize the space and unique features of the home, making sure to comply with any specific guidelines set by your MLS. Read this NAR article to know more. Hire a professional photographer here.