A full-service broker has coverage in my local MLS but Houzeo doesn't. Why should I list with Houzeo?
While there are approximately 600 MLSs across the U.S., including some smaller ones with fewer than 300 members (e.g., Yuma MLS in AZ), covering every single MLS on a flat fee basis and a minimal closing commission is not feasible. The primary reason Houzeo may not have coverage in smaller MLSs is that limited service listing brokers typically do not subscribe to them due to limited benefits and reach.
However, listing with Houzeo still offers several significant advantages:
Wider Exposure Through Larger MLSs: Even if we don’t cover smaller MLSs, your property can be listed on larger MLSs like California Regional MLS (CA), Georgia MLS (GA), and OneKey MLS (NY). These MLSs have extensive member networks, ensuring your property gains substantial visibility and reaches a larger audience of potential buyers.
National Reach: Properties listed on these larger MLSs are syndicated to major real estate websites like Zillow, Redfin, and Realtor.com. This national exposure increases the likelihood of attracting buyers from across the country.
Cost Savings: Recent updates from the National Association of Realtors (NAR) suggest that you could save significantly on commission fees. The new rules allow for:
- Negotiated Buyer Agent Commissions: Buyer agent commissions will be negotiated twice—once when buyers engage with agents and again during the offer review process. This can lead to lower overall commissions.
- No Steering: Since buyer agent commissions cannot be published on MLSs, agents cannot steer buyers away from properties based on commission rates.
- Enhanced Negotiation: Commissions will be included in offer contracts, enabling more transparent negotiations between sellers and buyers.
By choosing Houzeo, you benefit from extensive exposure through larger MLSs and potential cost savings, all while leveraging a cost-effective, technology-driven platform.
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